Shrink wrapping machine for books
- Posted on in Tools and Equipment
Shopping is an experience, and many users like the process of shopping very much. Therefore, the key to brand success lies in the value conferred by each shopping step in shopping. For example, compared to ordinary product packaging boxes, the book packaging not only needs to provide physical protection for the product, it is also an integral part of the product, because it is also a tool that directly reflects the brand and product.
The human body has five senses: touch, hearing, taste, sight, and smell. For most packaging boxes, only 1-2 senses can truly meet the needs of users.
For ordinary packaging boxes, most of the energy will be spent on the appearance of the product packaging box. Then use visual appeal to attract consumers to pay attention to your product. Secondly, to improve the consumer’s shopping experience with comfortable touch.
As for the book packaging box, it makes customers feel that what they spend money to buy is not only a product, but also a service and an experience. Undoubtedly, most book packaging boxes are very recognizable, but the packaging design is not particularly exaggerated and complicated visually. Instead, it attracts consumers with simple and elegant packaging box design concepts. Secondly, the book packaging box will also pay attention to every detail that can affect the user’s shopping experience. Such as: use embossing to increase the touch of the box; use music to increase the hearing of the box. Finally, add the brand’s unique fragrance to the gift box, so that the shopping experience can be continued after opening the box.
Another biggest difference between the book packaging box and the ordinary packaging box is that the ordinary packaging box mainly promotes sales and increases the repurchase rate. The book packaging box is to increase sales while creating suspense for users to meet user expectations and enhance user experience.
Although you know what kind of product you are buying, opening the book box is still like a journey of exploration for users. Therefore, many book brands like to add tissue paper and bows to the product packaging box to meet customer expectations.
Book is what everyone dreams of. The reason why it is called book is not just because of its excellent products. It is because of a series of shopping experiences that the brand gives consumers. By creating a perfect shopping experience to convey the luxury concept of the book brand to users.